making every product unique


Solutions for
the mobility
of the future.

The course has been set for e-mobility. If you want to play in the top league, you need a strong and innovative partner at your side: From the special solution to the complete delivery of components. KURZ supports you with economical concepts from the initial idea to implementation.

Whether for interior or exterior use. Learn more about the design and functionality of automotive exterior components such as front panels or logo design badges. And how door trims and HMI Overhead Light Console are shaping the vehicle interior of the future.

Concept car
See today how the world will drive tomorrow

We are decisively shaping the future of the automobile.
See for yourself, how many KURZ products can be integrated in the future automobile.
Click at the different options in our virtual concept car.



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A brand’s fingerprint: Automotive Badge Design

KURZ is also consistently developing its range for the automotive exterior. We will be showcasing our latest development for the highly efficient production of automotive exterior emblems live at the stand of our partner Sumitomo Demag, where an automotive badge design will be produced fully automatically. The process: IMD second surface decoration in the classic roll-to-roll process. This component is sprayed, molded, and metallized using indium in a single, highly efficient step.


  • Highly efficient IMD decoration process — from injection molding and decoration to cleaning.
  • Supports autonomous driving functions, as metallization with indium supports radar beams.
  • Much more economical than other methods.
  • Unlimited design freedom, such as backlighting effects, color variations, or individual designs.

Request a free
sample here

Impress with efficiency and sustainability

A 360° solution partner thinks sustainability right from the start. KURZ and its partners are continuously developing the value chain. Our IMD process is no exception here either:

  • The one-stop process reduces CO2 emissions in production.
  • Metallization is carried out in a dry process using a wafer-thin indium decorative layer; THE environmentally friendly alternative to electroplating.
  • The quality remains the same, even for large series.
  • The decoration does not impair the recyclability of the components.
  • The process is ideal for the use of recyclates.

Project partners:

  • LEONHARD KURZ: Tool, foil feeder, IMD decoration.
  • BAIER, a KURZ Company: CO2 reduction.
  • Sumitomo Demag: Machine SGM Sumitomo Demag InTelect 220/660-1100 fully electric, SAM – C 10 robot Sumitomo Demag System.
  • H&S Kunststofftechnik: Automation including sprue separation and laser marking.
  • Petek Reinraumtechnik: Laminar flow box.
  • Covestro: Plastic material PC Makrolon.

Award-winning highlight: Smart automotive front panel with IMD DECOPUR

KURZ won the ABC Award in 2020 for this futuristic design: Iconic Space Grille. Here, design and smart functionality combine to create a highlight on the vehicle of the future. The transparent PUR surface of the concept underlines the spectacular diamond design, while backlighting emphasizes the depth effects even further. Color changes show indicator flashing, braking, and charging. A wide range of fascinating front panel designs with backlighting effects are possible, which provide orientation and other highlights. A perfect example of how a front-end can become a highly functional, long-lasting statement in the automotive sector.

See for yourself:

  • Supports autonomous driving functions.
  • Crystal-clear, high-gloss surfaces, and stunning depth effects.
  • Adhesion resistant and durable coatings.
  • Extremely resistant, weatherproof surface.
  • Self-healing surface.
  • Wide variety of designs.
  • 3D design with hologram effect.

Efficient and innovative at the same time

The front panel not only impresses with its extraordinary design, function, and lighting concept. With the IMD DECOPUR process, we have bundled two processes in one step: IMD decoration and PUR coating. Advantages:

  • The significantly shorter cycle times saves energy.
  • The procedure is suitable for series production.
  • PUR makes exterior components robust and durable, which considerably reduces the need for service and maintenance.


Individualization for Automotive Interior using IMD UNIFY

More individuality and special series, digital processes, and design variations: These developments will shape the automotive interior of the future. With IMD UNIFY, KURZ has the efficient answer to the demands of the automotive interior of the future. A 3D-shaped door trim strip is decorated in the economical IMD process during injection molding, for example in a natural wood look.

In the second step, the component is customized using digital printing. This process makes it easy and efficient to implement special editions and personalized interiors. IMD UNIFY is the solution for all providers who want to offer their customers unique products in series.

There are no limits to the variety of designs: Any conceivable look, as well as backlighting effects, touch operation, innovative light design, and even haptic effects. All are possible. IMD UNIFY enables the perfect symbiosis of series advantage and individualization via problem-free digital overprinting.

Free sample

Request a free sample here

Benefits of IMD UNIFY:

  • Individualization: Parts produced in series can be customized down to a quantity of 1.
  • Fast reaction to trends and special requests possible.
  • Even heavily shaped components can be decorated.
  • Incredible freedom of design and customization.
  • Shy Tech designs with backlighting and light design possible.
  • Haptic designs are also possible.
  • Efficient and sustainable process, saving resources, time and material.
  • Can be used for recycled materials.
  • Decoration does not impair the recyclability of the components.

Automotive Overhead Light Console – innovative roof liner with smart functions

Here you can see how a concept component for a car roof liner is created on a Wittmann Battenfeld machine, with which the driver and co-driver can control functions such as sliding roof, reading lights, or similar. Logos and other brand elements can be projected onto the center console using integrated Gobo projectors. Highlight: Highly transparent and thus invisible PolyTC® sensors directly in the field of vision of the LED surfaces enable intuitive touch operation of the reading lights.

At first glance the control options are hidden behind the Shy Tech design. All functions and the Ambient Light/Day Night design only become visible after activation of the touch panel. See for yourself how backlighting creates additional highlights and provides user orientation.

Free sample

Request a free
sample here


The innovative Overhead Light Console can be realized as an Inmold Electronics (IME) component:

  • IMD decoration and integration of touch sensor with Functional IML (In-Mold Labeling) in one component without thermoforming and stamping process.
  • Haptic surface of control elements and organic component surfaces support intuitive operation.
  • Direct touch operation of the fully transparent reading lights.

Efficient and sustainable

We keep your sustainability expertise in mind in all our developments:

  • Significant reduction of CO2 emissions is achieved through a highly efficient and series-ready one step production process.
  • Dry decoration process, meaning that energy-intensive steps such as post-drying are omitted.
  • Ultra-thin PolyTC® sensors remove the need for buttons and switches; they also reduce the weight of components.
  • Can also be used to decorate recyclates.
  • The recyclability of the components is not impaired by the surface finishing.
  • Numerous surface decorations are possible: Backlighting, customer-specific requirements in terms of design and durability, soft-touch surfaces, or even real metallization.

Project partners

  • BAIER: CO2 cleaning.
  • LEONHARD KURZ: Component design, IMD decoration.
  • OSRAM AMLS: Light management and projections.
  • POLY IC: PolyTC® touch sensors, 3D shaped.
  • Syntech Plastics: Tool technology.
  • Wittmann Battenfeld: Injection molding machine.

Shy Tech HMI panel XXL

Interior brand statement

This HMI panel has already won the Red Dot Award 2020 due to its impressive elegance and functionality. Smart technology and touch functionality are hidden behind a Shy Tech design. The decoration can be backlit so that additional design accents are possible. Users benefit from our know-how as a system provider. This is because several processes are used at the same time:

  1. In the efficient IMD process, the panel is shaped, and the individual image decoration is simultaneously transferred. Up to 1,000-millimeter-wide designs can be transferred precisely. The decoration is possible in part or over the entire surface, and gives you maximum design freedom.
  2. Capacitive sensors are integrated with our FFB (Functional Foil Bonding) process. They continue to function reliably even after thousands of applications, just as they did on day one.
  3. In the In-Mold Labelling (IML) process, we integrate the touch sensor for the multi-touch display.

See for yourself how much functional and design potential there is in the automotive interior. And we’re not finished yet. Suitable for all recyclates and easily recyclable.

Smart automotive steering wheel

HMI: Smart thinking,
smart steering

This steering wheel without controls and buttons shows how driving already takes place today. At first glance, the user can see a homogeneous and high-gloss surface. When touched, it reveals what’s in this HMI: Intuitive control elements such as volume controls become visible, and their operability becomes intuitive. Logos become an aesthetic design element; light design underlines the brand even further. Functionalities can be integrated individually, such as haptic feedback. The steering wheel is scratch-resistant, robust, and easy to clean.


Project partners:

  • Ge-T: Concept and system design
  • PolyIC a KURZ company: Sensor technology

Automotive Interior Design Concept with IMD DECOPUR

Dashboards and center consoles reinterpreted

Top-quality surface finishing: See for yourself how components become intelligent man-machine interfaces using wafer-thin decoration and sensor technology. This design concept already sets the trends of tomorrow: Crystal design in vehicle interiors. The top of the component can be individually designed using the wide range of IMD decoration design options: From Shy Tech design with integrated touch function, to seamless ebony surface. Integrated operating functions come alive as soon as the interface is activated via touch or gesture control. Then the complete functionality of the component is revealed. Backlighting and haptic feedback give the user confidence and orientation. The highlight of this concept: The cover with its crystalline structure and multi-light design becomes an absolute highlight with IMD Decopur technology.


  • The front cover was created using the economical IMD DECOPUR process. The component, decoration and PUR layer are created in a single work step. This allows for a wide variety of designs with spectacular depth effects, combined with extreme durability. Scratches can heal themselves.
  • In addition, the component is equipped with capacitive and haptic sensors as well as color-backlit symbols.
  • On the cover, the efficient IMD process can implement modern Shy Tech design including touch operation, in just one process step.

Project partners:

  • LEONHARD KURZ: IMD Decopur technology
  • Schöfer, a KURZ Company: Process technology and injection molding tools
  • BHTC: Multi-touch display
  • Woodoo: Top Cover


Request your personal sample free of charge.

You can find the original samples from our trade fair highlights in the Sample Shop. Order your personal samples for free. While stocks last. Request them here now!

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Take a look with us into the future of surface decoration and find out what is already possible today. Look forward to inspiration and ideas, exciting stories and innovations from the world of KURZ!


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